ø Making Civic Noises

What the swiiiiiiiiisshhh is going on? What are all these strange and funny noises, have they gone insane? Nope! This is a rehearsal for a TV commercial done in 2006. A selected choir of 34 men and 26 women comprising of sopranos, mezzo sopranos/altos, tenors, baritones and basses doing a rehearsal in a Catholic primary school. Definitely I am not promoting this commercial but was merely fascinated and intrigued by their very own natural ability to produce such a great masterpiece. Credit goes to the conductor and composer Steve Sidwell and The Weiden+Kennedy London Creative Team.

The sound for the ad was recorded in a studio, with the filming of the choir in the multi story car park done for the visual effect. It is really amazing that all the sounds were made naturally by human body. It's a challenging task for Steve Sidwell to synchronize a large mixed voice choirs and calls for a perfect concerted timing of vocal effects, whistling, chest thumps, teeth taps, beat-boxing and more to mimic the sounds of the car's engine, tyres grinding on road, sweeping windscreen wipers, rain on the roof top etc with superb accuracy.